Core values are the guiding principles that dictate behaviour and action, and they create an unwavering and unchanging guide.


So what are our Core Values… This is what we believe and how we live daily!


  1. Family/Unity

  • As one family, we’re working together towards a common goal of uniting the world and providing you with the very best fitness apparel!


  1. Honesty

  • Don’t lie to get what you want, be honest to your word. If we messed up, we'll own up!


  1. Integrity

  • Do what you say you were going to do, when you said you would do it, the way you said you were going to do it. 


  1. Trust

  • Be reliable, tell the truth and always follow through.


  1. Happiness

  • Do what you love and what makes you happy, and you will never “work” another day of your life. We love seeing you in our clothing and thats our driving force for happiness!